Friday, 4 January 2013

What the heck does this guy mean by the benefit of evil? I know that’s the question roaming your mind now. It’s quite a controversial topic and I understand that. But I just need you to follow me for the next five minutes and you’ll want to give me a paycheck for putting up this article.
Many a times, we prefer to have at our beck and call, the fun, the excitement and happiness of life. Everyone at one time or another desires a life void of challenges and worries, a life void of troubles with everything functioning greatly and smoothly.
I’ll use Nigeria as a typical example in this subject. In Nigeria we are exposed to certain discomforts and “hardships” due to what we often want to term “poor Governance”. This has so engrossed our hearts that nobody seems to be looking away from the immediate challenges to see the light at the end of the tunnel, or to discern what opportunities amass in these multitudes of challenges.
We have since independence in 1960 as a nation seen one form of challenge or the other. From our erratic power supply to poor road infrastructure, from our broken health care system to our compromised judicial system, from our debilitated aviation sector to our wiped away fire service system. Not to even mention the corrupt practices of our past and incumbent leaders which has now become a norm irrespective of the presence of EFCC, ICPC, and other law and anti – corruption agencies and committees in the country.
Somehow some of us have resolved in our minds that traveling out of Nigeria is the only key to solving the problem. But let me break that down for you; Nigeria – immobile and stationary, a perfect and constant geographic location which is an important and primary factor in production (Land). No matter where we travel to and how long we stay there or what we do there, the land remains constant and will only show signs of development or improvement, when activities begin to take place on it (when we choose to make developing the land our business). This tells me that the land is not the problem and success is not a function of location. If you have an outstanding idea with an overriding policy you’ll make your statement nice and easy, irrespective of the land and its challenges. So guess what? the problem is you who thinks the nation has a problem.
Fela Durotoye is a leading business consultant and speaker who from the same Nigeria travels around the world, consulting, coaching and speaking to multinationals. Lancelot O. Imasuen is a media practitioner and one of Nollywood’s best movie directors who started his career from the ancient city of Benin in Nigeria. But today, he travels around the world giving lectures on the same field where we would have thought that the whites (as we call them) have more knowledge than we do. Yet from his office in Benin, he grants interviews on a regular basis to CNN amongst other world leading TV networks.

I do believe that we often spend our precious time that would rather have been invested in more productive and innovative thinking, looking for problems that are not there, and so because your heart is fixed that certainly there has to be a problem – your mind therefore produces a mirage which becomes the obstacle that limits you from your goal. In other words “you are the only valid limitation you have”. If you change your mindset and channel your thoughts to possible solutions instead of problems (that don't exist), you actually would have made a million dollar worth of progress.
In the past few years, the world has come face to face with economic recess and crunch, that has seen many companies and countries including multinationals into bankruptcy, among countries affected were Greece, Spain, and even the United States of America which is considered the world’s power. Affected companies and countries sold off their assets in order to balance their debts, and are even borrowing more and more money, using even the last assets they have as collaterals. Yet other companies are financially firm and even buying over some of the assets auctioned away by the bankrupt companies and countries. Some individuals in the midst of the economic crunch are having great picnic times worth millions of dollars somewhere in the Caribbean or in the UAE. Others are buying and flying private jets, while some others have so much to spend, that they can even lend to bankrupt nations (note that I said; lend to nations not persons or corporations). Steve Jobs’ Apple Corporation is one of the financial giants that withstood this economic recess that even badly affected the U.S and raised her debt by over $16 trillion. Apple by its fiscal status is worth more than the United States of America, which means that it can comfortably donate to the nation to ameliorate its financial cataclysm.
During this economic flurry, Bill Gates, CEO of the Microsoft Corporation was one of the most prominent donors who gave more to charity. As a matter of fact, Bill has given more to HIV/AIDS than the United Nations (UN) has. All of these simply explains that in the midst of challenges, you can still be financially buoyant. If you have read my article on value, it talks about every business rising and falling on ideas. Let me push that at an angle a little bit different from what you read (please check my previous posts on this blog, or get a copy sent to your mail on request). Your ability to sustain your feat financially in the stormy day depends on what ideas you have cultivated at peace times. Apple had a working product, a cutting edge value system (see VALUE; YOUR TICKET TO BUSINESS SUCCESS IN 2013) and an overriding business policy that made it impossible for them to go down in the storm. Once upon a time, Apple had a product “Apple Lisa” which Steve Jobs named after his daughter Lisa which also meant Local Integrated Software Architecture, and sold for $595 in 1985. Apple Lisa seemed to be the prime at the time until a new product “the Macintosh” popularly called Mac today was made. Steve Jobs showed up and declared an ideological war between the staff team that produced the Mac and that of Apple Lisa. This caused the great resurgence of the Mac which made it the most popular computer at that time and saw the extinction of Lisa. But today we talk about the ipads 1 – 3, iphones 1 – 4s which are all products of a well cultivated idea rich corporation – Apple. Their innovative ability has kept them relevant in the business and world of technology and of course increased their net worth by billion dollar checks. Once again “every business rises and falls on ideas”.
As bad as the nation seems to be with everybody travelling everywhere but Nigeria, seeking for the so called greener pastures, some dudes are right here making it large and are still relevant in the international arena. The problem is that we are often too short sighted to see beyond the walls, to look into the storm and see that gold mine. We are too quick to conclude and stir our hearts in the reverse bias thus disconnecting from the possibilities lurking around us. However, there is a back door to all of these and you can work around it.
First you need to understand that the mind has been wired to connect the present with the future, but needs you to trigger the mechanism by being counterintuitive.  So "the distance between the limitations you see and the victory you seek are your thoughts”. The mind has also been wired to produce whatever you see (not look), because sight is a product of the mind but the eyes merely look. So your inability to see or conceive that greatness you desire, makes your mind passive and of course helpless irrespective of your location, race or class.
You’ll have to stop seeing problems and see challenges. A Problem is something that is difficult to deal with or understand (oxford dict. 7th ed. 2006). When you think of something as a problem, all you see about that thing is nothing but barriers and roadblocks and blurring. But a challenge is a demanding or stimulating situation, a call to engage in a contest or fight (wordweb dict.). When you see challenges other than problems, you are stimulated to task your creativity to produce results and you will discover in the end that you’re stronger than you were when you first engaged your challenge and that’s because “what doesn’t kill, you only makes stronger” and “Challenges are the platforms innovators need to be champions”. 
Challenges are the bedrock of development in every economy. So when you see challenges you ought to rejoice as it is your opportunity to inscribe your name in the chronicles of time as a solution. “The value of refined gold is in the challenge of the fire and hammer it faced at the goldsmiths’.”
While Some guys were busy shouting down the Government and gossiping about the economic crunch, some other guys were busy in innovation, converting what seemed to be a problem into a multibillion dollar venture. Amidst the economic crunch companies and countries still spent billions of dollars hiring HR managers, financial analysts, and all sorts of consultant platforms to manage their economy and their finances. "While men yet wept about the storm, others flew using the same storm as fuel". in the same vein, as Nigerians are busy criticizing the country and continuously fleeing, do you know that over 14, 000 Chinese visit Nigerian embassies weekly, striving to come to the same country from where we all want to flee?
The benefit of evil is such that it makes you stronger than you were if you’re patient enough to sail through. In every problem is a business. In my article "value; your ticket to business success in 2013", I talked about how that many of the world class businesses were formed out the proclivity to solve a problem and they never eluded the wealth benefits that followed. It makes you a brand name, and you become a leading authority on the subject matter. I urge you strongly to find a problem today and solve it, if truly you want to make wealth. “The beauty of a problem is in the solution”.

Thursday, 3 January 2013

Value; Key to Business Success in 2013


Often times, what turns out to be the world's successful businesses, were born out of the proclivity to alter the status-quo or to effect a change in an existing system and more often, from the need to affect or improve lives. This explains the theory of value. And because these businesses are constantly improving and adding more and more value to the society, economy, and lives in total, they turn out to become the world's most branded and profitable businesses because, people come to know them first for their ability to add value and therefore cannot help but patronize them. Examples of some of those businesses include; Microsoft (Formed to improve the simplicity of computer usage), Tom shoes (formed to benefit the poor populace in third worlds who cannot afford expensive shoes), etc. "Profit follows value and never the other way round". Many other times, when people who are so profit oriented build their businesses solely to make profit without any value in turn, and possibly to dwindle people's moneys, these businesses become the prime over a couple of time but never really attain success. They are uncovered by their clients and their valueless venture is exposed and ruined, they are cast into utmost discombobulation and have no choice other than retrench their staff and sell their assets and declare bankruptcy.

I urge you to think differently this new year, be inspired by the ills you see in the society and convert that societal anger in your heart to a positive, productive venture. Let your business be built around value, be known for your value and you'll be amazed how much turn over you'll be responsible for overtime.
If you think you cannot add value because you are not the CEO, and you're just a clerk, secretary, or a regular staff, you're probably about the greatest limitation you have. In that your little office or assignment, do your best and be the best at it, give it your all as if your life and pay depends on just that one task or as if you child's life depends on the success of that task if that's gonna help you put great seriousness to it. What promotes a man may as well be just one task he did correctly and probably saved the company some thousands of Naira that will have been paid as damage collateral or whatever.

Greatness is on your door step, but guess what? you decide whether or not it comes into you. Make that decision today to be value driven and re-inspire yourself for greater achievements this 2013.

That business idea you've been stalling and delaying, always procrastinating the establishment dates again and again until you've probably lost the idea or vision. 2013 is that year you gonna strike out and put the structure for that idea down. Make up your mind and start up that idea no matter how small it is. "Smallness is synonymous to greatness, just time and diligence separates the both"  Brand yourself and package that idea such that it becomes an irresistible market force. Build around that idea world class concepts with cutting edge techniques and strategies to advance it into a billion dollar venture and trust me, multinationals will soon come begging to be a part of your idea. "Every business rises and falls on ideas". If you don't know how to go about developing that idea into a proper business, hire the services of some value driven business consultants (e.g. Bright.Com Media & Consulting) to help you draw that idea into a robust business.

Happy new year to you all, go and do great things for yourself and the nation at large. For more information or help on how to maximize your ideas, contact Bright Chinule on; or you can reach Bright at;

Bright.Com Media & Consulting
5 St. Peter's lane,
Ugbor G.R.A,
Benin City.