Thursday, 3 January 2013
VALUE; YOUR TICKET TO BUSINESS SUCCESS IN 2013.
Often times, what turns out to be the world's successful businesses, were born out of the proclivity to alter the status-quo or to effect a change in an existing system and more often, from the need to affect or improve lives. This explains the theory of value. And because these businesses are constantly improving and adding more and more value to the society, economy, and lives in total, they turn out to become the world's most branded and profitable businesses because, people come to know them first for their ability to add value and therefore cannot help but patronize them. Examples of some of those businesses include; Microsoft (Formed to improve the simplicity of computer usage), Tom shoes (formed to benefit the poor populace in third worlds who cannot afford expensive shoes), etc. "Profit follows value and never the other way round". Many other times, when people who are so profit oriented build their businesses solely to make profit without any value in turn, and possibly to dwindle people's moneys, these businesses become the prime over a couple of time but never really attain success. They are uncovered by their clients and their valueless venture is exposed and ruined, they are cast into utmost discombobulation and have no choice other than retrench their staff and sell their assets and declare bankruptcy.
I urge you to think differently this new year, be inspired by the ills you see in the society and convert that societal anger in your heart to a positive, productive venture. Let your business be built around value, be known for your value and you'll be amazed how much turn over you'll be responsible for overtime.
If you think you cannot add value because you are not the CEO, and you're just a clerk, secretary, or a regular staff, you're probably about the greatest limitation you have. In that your little office or assignment, do your best and be the best at it, give it your all as if your life and pay depends on just that one task or as if you child's life depends on the success of that task if that's gonna help you put great seriousness to it. What promotes a man may as well be just one task he did correctly and probably saved the company some thousands of Naira that will have been paid as damage collateral or whatever.
Greatness is on your door step, but guess what? you decide whether or not it comes into you. Make that decision today to be value driven and re-inspire yourself for greater achievements this 2013.
That business idea you've been stalling and delaying, always procrastinating the establishment dates again and again until you've probably lost the idea or vision. 2013 is that year you gonna strike out and put the structure for that idea down. Make up your mind and start up that idea no matter how small it is. "Smallness is synonymous to greatness, just time and diligence separates the both" Brand yourself and package that idea such that it becomes an irresistible market force. Build around that idea world class concepts with cutting edge techniques and strategies to advance it into a billion dollar venture and trust me, multinationals will soon come begging to be a part of your idea. "Every business rises and falls on ideas". If you don't know how to go about developing that idea into a proper business, hire the services of some value driven business consultants (e.g. Bright.Com Media & Consulting) to help you draw that idea into a robust business.
Happy new year to you all, go and do great things for yourself and the nation at large. For more information or help on how to maximize your ideas, contact Bright Chinule on;
www.facebook.com/brightchinule or you can reach Bright at;
Bright.Com Media & Consulting
5 St. Peter's lane,